A digital takeover for a London workplace destination
Position
Senior Digital Designer
Agency
Pollitt & Partners
Country
UK
Lucent W1 is a 110,000 sq ft office development organised around a central atrium that brings daylight through all five floors. Located between some of London’s most active neighbourhoods, it was designed as a place for focus, energy and flexibility.
With the brand established, Landsec worked with Pollitt & Partners to extend the identity into large-format digital executions aimed at engaging passers-by and attracting prospective tenants. This included a full-screen takeover on Piccadilly Lights, Europe’s largest digital advertising display.
My role was to translate the key messaging and brand assets into a dynamic 30-second digital sequence. The focus was on pacing, clarity and impact — using motion and composition to communicate the building’s character and offering within a highly visible, fast-moving public environment.
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Pollitt & Partners
Pollitt & Partners is a branding studio working across property, culture and the built environment. The website was redesigned to better reflect the studio’s digital-first approach and the breadth of its work.
