Shaping the new standard in fintech excellence
Position
Digital lead
Agency
Winkreative
Country
Switzerland
Avaloq, a leader in wealth management software, sought to refresh its brand to better communicate the premium quality and expertise behind its services. The goal was to ensure that this new brand identity resonated across all touchpoints, with a particular focus on their website.
As Senior Digital Designer, I oversaw the digital implementation of the brand refresh, guiding the designer responsible for the website and collaborating closely with the Senior Art Director to ensure seamless integration of the new identity. I led the website design, focusing on UI structure and ensuring the design system worked across all digital assets. I also developed motion principles and animated elements to bring the brand’s personality to life in the digital space.
The resulting website is a modular, scalable platform that clearly communicates Avaloq’s expertise and premium positioning. It’s built to evolve alongside the brand while maintaining a sophisticated, intelligent user experience that elevates their digital presence and supports future growth.
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