A new digital presence for a global real estate investor
Position
Digital lead
Agency
Winkreative
Country
United Kingdom
Cain is an investment management firm with a global real estate portfolio spanning hospitality, residential and mixed-use developments. As the business evolved and looked to appeal to a broader investor audience, its digital presence needed to better reflect the ambition, clarity and confidence of the brand.
I led the digital output for Cain’s rebrand, shaping the website to clearly communicate the business, its thinking and its portfolio to a global investor audience.
Using the existing positioning as a foundation, I defined the site’s information architecture to support Cain’s long-term direction while keeping the experience clear and easy to navigate, particularly when presenting complex investment narratives.
Alongside the senior art director, I developed the brand device into a practical digital system, evolving it into a flexible grid-based framework for holding imagery and content across the site, with more expressive motion used selectively in the hero section.
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