Launching London's newest pioneers in luxury real estate
Position
Senior Digital Designer
Agency
Pollitt & Partners
Country
UK
Valouran is a high-end property company with over two decades of experience delivering luxury residential projects, primarily within the London market. The business approached Pollitt & Partners to develop a brand that could better reflect the quality, ambition and detail behind its work, while presenting a clear and coherent presence across digital and print.
The design approach focused on capturing the depth of Valouran’s legacy while presenting the brand in a more contemporary and confident way. The aim was not to over-style the work, but to position it at the intersection of high-end residential development, considered design and an aspirational lifestyle.
As the digital designer, I worked closely with the client to shape the structure and content of the website, ensuring the experience felt clear, intuitive and reflective of the brand’s values. I led the development of the site architecture and page logic, defining how projects, services and brand storytelling were presented.
Working alongside the Design Director, I helped evolve the visual toolkit for digital, translating the brand into a cohesive online presence that showcased Valouran’s portfolio, ethos and long-term vision with clarity and restraint.
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