A joyful spectrum of colour
Position
Senior Digital Designer
Agency
Feed
Country
UK
With eBay implementing its new brand, it was imperative that it worked across all channels and was consistent at every touchpoint.
As the Senior Designer, it was my job to ensure that this new direction was implemented by the rest of the team giving direction and guidance where needed to make sure the transition was as smooth as possible. This meant creating a number of guidelines and style guides that would guide not only the creative team but also the eBay marketing team based in the UK.
eBay Partner Network
Worked with the eBay Partner Network to raise awareness of the solutions eBay put in place for affiliate marketing and how they could monetize their business. My role was to create a number of promotional assets that highlighted these solutions and would be something that people visiting the trade show could take away with them. Alongside the takeaways, other creative was needed, such as promotional billboards.
Nectar and eBay
Nectar has a long-standing relationship with eBay making it easy for people to collect and spend Nectar points shopping on eBay.
Leading a small team we were tasked with how we could bring Nectar to life on-site that would fit with both eBays and Nectars brand.
This was achieved by creating a visual framework that could be used on assets throughout the site and in targeted emails that focused on how customers can use there points to "turn a perfect moment into an even more enjoyable one".
If eBay helps people get their version of perfect, Nectar helps make "perfect" even more enjoyable.
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